Origin Property has announced a collaboration with IKEA Thailand, the global furniture and home decor brand, to create living spaces that meet the diverse needs of modern lifestyles. The first project, Origin Plug & Play E22 Station, is a pet-friendly condominium located right next to the BTS Green Line at Lat Phrao Station, just 0 meters away*. Plans are also underway to expand ready-to-move-in units across various potential locations in Bangkok and other provinces.

Mr. Pirapong Jarunek, CEO of Origin Property Public Company Limited (ORI), a comprehensive real estate developer, stated that Origin prioritizes the development of both horizontal and vertical residences, considering every aspect of living, including comfort, safety, and lifestyle balance for modern individuals. This vision is reflected in the choice of locations for project development, along with design, functionality, innovation, and amenities in common areas, as well as comprehensive living-related services.

Recently, Origin has joined forces with its subsidiaries, including Britannia, led by Mr. Siripong Srisawangwong, CEO of Britannia Public Company Limited (BRI), along with Primo, represented by Mr. Surin Sahachartphokanant, CEO of Primo Service Solutions Public Company Limited (PRI), and Origin Hotel, represented by Mr. Chanchai Pansopha, CEO of Origin Hotel Public Company Limited. They announced a partnership with IKEA Thailand, led by Ms. Leonie Hoskin, Retail Business Manager for IKEA Thailand and Vietnam, along with Ms. Porapak Jintakowit, Business Unit Manager for IKEA for Business, and Mr. Dennis Hotquat, Store Manager of IKEA Bangna. This collaboration involves modular systems and IKEA accessories that allow customers to adapt or enhance functionality according to their lifestyles, as they believe everyone deserves a good living space tailored to their needs.

The pilot project, Origin Plug & Play E22 Station, is a new pet-friendly condominium located right next to the BTS Green Line at Lat Phrao Station, just 0 meters away*. It features high ceilings that enhance the sense of space, comfort, and privacy. The residential building stands 25 stories tall, offering stunning views of the river and sea in Samut Prakan. With complete amenities, prices start at 1.89 million baht*. This reinforces Origin's business strategy of leveraging customer insights to align with their needs and maximize satisfaction. IKEA furniture is affordable, high-quality, and uniquely designed, making it accessible to the general public. It features multifunctional capabilities, such as beds with storage drawers or adjustable shelves that save space, and is designed for easy assembly with clear instructions, making it convenient and cost-effective. The variety of products allows for tailored purchasing options.

Ms. Leonie Hoskin, Retail Business Manager for IKEA Thailand and Vietnam, stated that IKEA Thailand's strategy focuses on comprehensive growth, with two main pillars: the B2C and B2B sectors. This includes a new operational expansion plan to enhance consumer access to IKEA and the development of IKEA for Business as a comprehensive solution for business clients to meet the changing needs of Thai organizations and practical usage. Both strategies reflect IKEA's mission to improve the quality of life for people in all dimensions, serving over 3,000 corporate clients, with about 20% being real estate developers within the B2B customer group.

Partnering with Origin, a major comprehensive real estate developer, and its subsidiaries, which include residential condominiums, houses, hotels, rental spaces, and comprehensive services, presents a significant opportunity for IKEA Thailand to reinforce its market presence with reasonably priced offerings that cater to the diverse lifestyles of Thai residents.

The significant collaboration between Origin and IKEA stems from a shared vision to address the needs of the new generation while creating living spaces for residents through functional furniture and home decor that effectively meet the storage needs of smaller spaces. Additionally, products with sustainable concepts are also included. Besides the Origin Plug & Play E22 Station condominium being the first project of this collaboration, future partnerships with the Origin Group's subsidiaries are anticipated.

Mr. Pirapong also added at the end that the company plans to expand its collaboration with IKEA to other condominium brands in various locations, such as The Origin Sukhumvit - Praksa, The Origin Bangkae, Origin Play Sri Udom Station, and Origin Plug & Play Sirindhorn Station, as well as homes under the BRITANIA brand, starting with the Britannia Bangsaen project, a new Modern British-style home located in the heart of Bangsaen. There are also plans for ready-to-move-in units with special-priced furniture and numerous privileges for ORIGIN Family and BRITANIA Family. For project viewings or further inquiries, call 1498 or visit https://oriurl.com/mukskzs5.